About Us: The Magic of Italian food heritage

ParmaShop.com was founded in 1996 by three people: Carletto Nesti, his sister Ombretta, and Eros Baroni. Three people with different ideas, attitudes, intelligence, and tastes, but united by a common curiosity for everything unknown and new.

Gruppo sorridente in una cantina accogliente tra bottiglie di vini locali, pronto per una degustazione indimenticabile.

The Beginnings of the Internet in Italy

The internet had just been born in Italy, and almost no one had noticed. Sometimes, you would read in the newspapers about this mysterious "network" that had been created a few years earlier in the United States to connect military computers and that would soon change the world of communications. Almost no one had a PC at home, because at the time PCs were almost as bulky as a minibar. To connect to the network, you needed a modem connected to a landline; the nostalgic memory of the sound that confirmed the connection is etched in the memory of all those of the "Old School."

One of the first sites we visited was the White House. We still remember the excitement of seeing unpublished photos and reading news that seemed exclusive and reserved only for us. It was surprising to discover that there were huge directories where you could find news and information of all kinds.

Affettatrice rossa in azione: prosciutto tagliato sottile, accanto a croccanti grissini su un tavolo in un'ambientazione rustica.

Our Passion for Parma

As we are all very fond of Parma, our city, we immediately tried to see if it was present online and how it was described. We discovered that we were not alone, but that there were 12 other cities with the same name in the world. However, our Parma was naturally the best for us.

However, we discovered that the reason for its fame was not due to the artistic treasures of Antelami, Correggio, and Parmigianino, or our formidable local products such as Parmigiano Reggiano, Prosciutto di Parma and Culatello di Zibello, nor was it due to our great tradition of opera, the history of the Farnese Duchy or figures such as Giuseppe Verdi, Maria Luigia or Giovannino Guareschi.

Our fame was due to the exceptional exploits of our city's soccer team, which in the 1990s won the Italian Cup, the Cup Winners' Cup, and the UEFA Cup thanks to champions such as Asprilla, Crespo, and Brolin.

ParmaShop.com

Dal 1996

Icona UNESCO marrone: simbolo di patrimonio culturale e protezione globale.

Parma City of Gastronomy

Parma, a UNESCO City of Gastronomy, is the heart of Italy's Food Valley .

Certified Quality

The Best PDO and PGI Products, Carefully Selected from the Best Producers.

Top Customer Support

Roberta and Aurora are always available to answer any questions you may have.

Accurate Shipping

Carefully packaged and shipped with the best couriers.

Prosciutti appesi durante la stagionatura, con mattoncini e pietre a vista sullo sfondo, evocano tradizione italiana.

Timeless Passion

Driven by great enthusiasm, we immediately enriched our website with content that recounted the life and evolution of the territory. This led to the creation of weekly columns: one dedicated to city news, the other with aerial photos documenting changes over time. They are still active after 28 years, thanks to Eros' passion and perseverance.

Today, after more than 25 years in business, we are still here with the same energy as ever. We continue to work to bring you the gastronomic excellence of our land, symbols recognized throughout the world of a territory that we love deeply.

Cantina rustica con prosciutti appesi, illuminata dolcemente, crea un'atmosfera suggestiva e autentica esperienza italiana.

Telling the world about Parma

Driven by a deep love for Parma, we wondered how our city was represented online. To our surprise, we discovered that there were 12 cities with the same name, but for us, none could compete with the real Parma: unique, authentic, extraordinary.

At the time, its international fame was linked to the achievements of its soccer team, winner of European trophies with champions such as Asprilla, Crespo, and Brolin. Yet Parma is much more than that: art, culture, music, history, and gastronomy.

This is where the desire to show the world the richness of our territory was born. With a lot of passion and a touch of lightheartedness, we created ParmaItaly.com, a bilingual website dedicated to castles, artists, typical products, and even Parma's violet perfumes. A project created to showcase the true essence of Parma, the one we love and want to share.